Social CRM: Managing the Consumer 2.0 Relationship (PR)
Jul 09, 2009 by Mikkel Svane
Here at Zendesk we're big fans of Get Satisfaction. If you don't know about them already, Get Satisfation is crowdsourced support, or people-powered customer service as they put it themselves. They provide a platform for consumers to come together around products or services to discuss and help each other. In many instances the sheer volume of people discussing a company's products will make the company participate and interact to facilitate and help. Amongst Get Satisfaction customers you find companies such as Adobe, Zappos and Six Apart.
Today Zendesk and Get Satisfaction are announcing an integration of the two products that promises to deliver full social CRM. The concept is as follows: Your company is using both Get Satisfaction and Zendesk. Get Satisfaction for your community discussions and Zendesk for support of your individual customer. If a discussion arises in Get Satisfaction that requires one-on-one interaction, you can pipe the discussion from Get Satisfaction over into Zendesk and wrap your business processes around the conversation to ensure that it's dealt with timely, securely and in accordance with company policies and service targets. To wrap it up, you can post your closing comments from Zendesk back to the Get Satisfaction topic the ticket came from.
WidgetBox has been a beta customer on the integration, and you can read more on their experiences in the enclosed press release. Another beta customer was Free Agent Central that posted their reaction in a somewhat premature blog post back in May already.
Go ahead and take the integration for a spin. You can find full documentation in our support forums. Full press release below the fold.
